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Flipkart tests refurbished goods platform 2Gud for social commerce play

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Content Team
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Indian ecommerce giant Flipkart is reportedly piloting a new social commerce platform named 2GudSocial to onboard consumers from small towns and lower-income groups. 2GudSocial will use video content to help resellers sell products across categories like fashion retail, mobiles and electronics and accessories. The interface, social.2Gud.com, is currently live for mobile phones and looks a lot like TikTok.


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