Facebook tests Instagram Reels ads in India, other markets
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Facebook will soon test advertisements on Instagram Reels in a few of its key international markets, including India, as part of its plan to monetise the short video play. Besides India, Facebook will start rolling ads on Instagram Reels in Brazil, Germany, and Australia. Facebook VP of Global Business Group Carolyn Everson said, “ Introduction of ads is an indication of how strong the momentum is for Reels."