Facebook agreed to pay advertisers $40 million for inflating data on video ads
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FB to pay $40 million to settle a class-action lawsuit for incorrectly calculating average viewing time for video ads on its platform. Market Watch reported that advertisers sued FB for over-stating video-viewing metrics over an 18-month period. This led the advertisers paying extra for video ads based on the inflated data. FB argued that the error was an 'innocent mistake' that the company corrected shortly after finding it.