Elon Musk loses half of top 100 advertisers on Twitter in less than a month after take over: Study
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Elon Musk has lost half of the top 100 advertisers on Twitter in less than a month after the billionaire took office, the study revealed. According to Media Matters in America, 50 of the top 100 advertisers have spent nearly $2 billion on the platform since 2020, and more than $750 million on advertising in 2022 alone.