Delhi HC rejects PhonePe’s plea against BharatPe over use of ‘Pe’

The Delhi HC has rejected PhonePe’s plea to issue an injunction order against BharatPe for using ‘Pe’ in its name. According to the court’s order issued on April 15, a single judge bench of Justice C Hari Shankar held that PhonePe’s claim that the ‘Pe’ suffix in its trademark had acquired distinctiveness and a secondary meaning to the extent that consumers would invariably associate ‘Pe’ with the company is a “matter of trial”.