An average Indian is hooked to Instagram for 45 minutes: Study
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India's social media segment continues to witness substantial growth of Apps like Instagram, Tiktok etc. Moreover, a study conducted by WATConsult conveyed that an average Indian spends about 45 minutes on Instagram. 75% of the users also enjoy the shopping experience there. Not only that the ads on it had more conversion. India has 117.1 million photo and video monthly active users glued on Facebook and other platforms.