Apple's sales fall for the fourth consecutive quarter

For the first time since 2019, Apple has seen a drop in its annual revenue, with a 3% decrease from the previous fiscal year. Despite the popularity of the newest iPhones, the tech giant's sales have been on a downward trend for four consecutive quarters. The fiscal year ended with a slight decline in sales during the July-September period, as each quarter experienced lower revenue than the previous year. Apple CEO Tim Cook attributed this to an unstable macroeconomic climate.