Apple App Store drives $519 bn in sales in 2019, mobile commerce leads
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Apple App Store facilitated $519 billion in commerce and sales globally in 2019 and more than 85% of the $519 billion total accrues solely to third-party developers and businesses of all sizes, a new study by Apple has revealed. The new study, conducted by independent economists at Analysis Group, found that the highest value categories were mobile commerce (m-commerce) apps, digital goods and services apps, and in-app advertising.