Whatsapp to support Indian startups through $250,000 worth ad credits
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Facebook-owned messaging service WhatsApp is going to invest in Indian startups through $250,000 worth ad credits. 500 DPIIT approved startups will receive $500 each of Facebook ad credits. With the credits, the startups will be able to create ads to invite the customer to click open a chat on WhatsApp to increase sales. The startups need to be approved by the DPIIT and selection will be on a first come first serve basis.