The Good Glamm Group partners Akshay Kumar to foray into men’s personal care space
Image Credit: inc42
Content-to-commerce unicorn The Good Glamm Group has signed a joint venture with actor Akshay Kumar to foray into the men’s personal care and wellness category. As part of the deal, both Kumar and the startup will launch a D2C personal care brand for men. The two parties will invest capital and will work together to scale the business.