Simsim forays into content with Rubaru; rules out chances of pivot
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Social commerce startup Simsim also adapted to the prevailing situation by launching content-centric play, Rubaru. The new product allows users to send personalised video messages and tips recorded by celebrities and influencers for their near and dear ones. So far, it has on-boarded celebrities including Rohit Roy, Bhaichung Bhutia, Ashwin Mushran, Aakash Chopra, Rahul Roy, Suhail Chandhok among many others.