Purplle picks up $50-60 Mn from ADIA at flat valuation
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Ecommerce unicorn Purplle has reportedly raised $50-60 Mn in funding from the sovereign fund, Abu Dhabi Investment Authority (ADIA). Per people cited by Moneycontrol, the funding round is a mix of primary and secondary investment as JSW Ventures, an early investor in the D2C startup, has partially exited. The round is at a valuation of $1.1 Bn, the same as last June when Paramak Ventures invested $33 Mn in its Series E funding round.