Native wellness startup Vahdam India raises INR 174 Cr amid D2C e-commerce wave
Image Credit: Inc42
As the pandemic triggers people’s interest in buying high-quality and trusted wellness products — be it teas, spices or superfoods — amid a surge in shopping via direct to consumer (D2C) brands which are creating a paradigm shift in consumer behaviour, native Indian wellness startup Vahdam India has announced it has raised INR 174 Cr in its Series D Round, led by IIFL AMC’s Private Equity Fund.