Marketing automation startup Xeno raises funding to help brands personalise ads

Recently, mobility giant Ola’s marketing stunt drew the ire of netizens. What had happened was that the ride-hailing cab forwarded a clickbait notification to its users that read “8 missed calls from mom”, which later, as it turns out, was a marketing ploy to promote a ‘40% discount on its services.’ The fiasco led to a meltdown on LinkedIn and Twitter, with users slamming Ola for the insensitive campaign.