Indian cricketer Hardik Pandya invests in D2C startup Yu
Image Credit: inc42
D2C food startup Yu has secured equity investment from Indian cricketer Hardik Pandya. The cricketer also has joined the startup as its brand ambassador. As part of the deal, Yu and Hardik inked an agreement to promote the brand in India and across the globe. Founded by Bharat Bhalla and Varun Kapur, Yu offers breakfast meal bowls, lunch and dinner. It sells instant noodles, pastas, desserts and halwa.