E-commerce enablement startup GoKwik bags $5.5 to help brands improve conversion rates
Image Credit: gokwik
As ecommerce platforms like Flipkart and Amazon dominate the direct-to-consumer (D2C) segment in India and witness colossal traction, niche D2C brands with dedicated websites, which have seen a 88% demand growth since the onset of the pandemic, are facing their own sets of underlying problems. Here comes ecommerce enablement company GoKwik that has devised solutions to address hard-hitting problems.