Deepika Padukone’s D2C startup 82°E raises $7.5 Mn funding to launch new products
Image Credit: the weekendleader
D2C personal care startup 82°E (pronounced 82 East), founded by Bollywood superstar Deepika Padukone, has announced raising $7.5 Mn in seed funding from DSG Consumer Partners and IDEO Ventures, along with multiple ultra-high net worth individuals (UHNIs) and Padukone’s family office. The brand is currently deploying the funds to build its team, scale up research and development (R&D) and launch new products.