D2C brand SUGAR Cosmetics closes Series C round at over $100 Mn valuation
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Mumbai-based D2C brand SUGAR Cosmetics has raised about $21 Mn in its Series C funding round led by Elevation Capital (formerly SAIF Partners), which has reportedly doubled its valuation to over $100 Mn. Existing investors A91 Partners and India Quotient also participated in this round. The D2C brand had kickstarted the Series C round in October 2020, after raising $2 Mn of debt from Stride Ventures.