D2C babycare brand R For Rabbit raises INR 40 Cr; plans product portfolio expansion
Image Credit: Inc42
After the birth of their daughter Aarna, entrepreneur couple Kinjal and Kunal Popat, observed a huge gap in the design and quality of the baby products available in the market. To address the gap, with “Make In India” as a central theme and prioritising child safety and sustainability, they launched R For Rabbit in 2014.