Cricket season at Indian Startups! Paytm onboards Sachin Tendulkar as brand ambassador
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Digital payments giant Paytm, which has been associated with Team India and Indian Premier League (IPL), has onboarded cricketer Sachin Tendulkar as the brand ambassador, according to sources. Company’s founder Vijay Shekhar Sharma hinted the same on Twitter. Tendulkar has previously invested in IoT company Smartron India. He has also invested in sports entertainment company Smaaash.