BookMyShow invests in payments startup AtomX to enhance cashless experience
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To enhance the cashless experience, online bookings platform BookMyShow made a strategic investment in the Pune-based payments company AtomX. BookMyShow made this announcement on Tuesday although the amount of the deal was not disclosed. This deal will help BookMyShow to enable cashless payments platform and solutions on Near Field Communication (NFC) cards, wristbands, key chains which consumers can use for digital payments.