Bollywood actress Dia Mirza backs sustainable clothing brand Greendigo
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Bollywood actress Dia Mirza has invested in a sustainable baby apparel brand Greendigo. With this, Mirza has formed a strategic relationship with the apparel startup besides joining the brand as its ambassador. According to the startup, it plans to raise awareness about toxic chemicals used in apparel, especially baby clothing. The startup plans to do this using Mirza’s mass appeal in making a shift towards organic apparel.