Behtar set to raise $25 Mn from Sequoia at valuation of $100 Mn

Franchise model retail store brand Behtar is in late-stage talks to raise $25 million in a fresh financing round led by Sequoia Capital, said three people aware of the details of the transaction. This would be the third financing round for the company which has preferred to stay away from the media limelight. Behtar has close to 350 stores under its brand across Bengaluru and Delhi (NCR).