It’s certainly not a money-making exercise: ICC CEO on bid for cricket’s inclusion in Olympics
Image Credit: shortpedia
Cricket is one of the most popular sports in India and also in some other countries in the world. Despite creating its own identity in the sporting world, the ‘Gentleman’s Game’ is yet to feature in the prestigious Olympic Games. Lately, the ICC CEO clarified that the intention of bidding for cricket’s inclusion at the Olympics is not for any commercial gain but to make it reach non-cricketing markets.