IPL 2023: Reliance-owned JioCinema to Offer Free Digital Streaming
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Following the lucrative live streaming of the FIFA World Cup in 2022 on the JioCinema app, Reliance is further looking to disrupt the live sports streaming market as it plans for digital broadcast of the 2023 season of IPL for free. The development comes after Viacom18 tested a similar model, broadcasting the FIFA World Cup 2022 for free on Reliance-owned JioCinema App.