Disney Star witnesses record viewership of 48.2 crore after 66 matches, breaks 2019 season record
Image Credit: exchange4media
IPL 2023 ongoing season has witnessed breathtaking cricketing action, keeping viewers glued to their television screens every day. Courtesy of the action-packed season, IPL’s official broadcaster Disney Star has garnered the record highest viewership in the tournament's history for the first 66 matches, according to data from Broadcast Audience Research Council (BARC) India.