Disney Star creates history with highest-ever IPL viewership; 36.9 crore viewers tune in for live broadcast of IPL 2023
Image Credit: tribune india
Disney Star, the official television broadcaster of IPL 2023, has broken all viewership records for the first 19 matches of the marquee tournament. As per BARC, 36.9 crore viewers tuned in to Disney Star’s Live broadcast of the first 19 matches, which happens to be the highest ever in IPL history even after considering the two editions of IPL played during Covid.