BCCI releases brand categories ineligible to bid for national team's lead sponsor rights: Reports
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BCCI on Wednesday invited bids from reputed entities for acquiring the national team's lead sponsor rights. However, it is understood that the BCCI has shut doors on certain brand categories that will not be able to place bids. It is worth mentioning that the apex cricket board invited tender for the national team’s lead sponsor rights after the exit of BYJU's in the last financial year.