BCCI likely to generate INR 800 crore revenue from IPL title sponsorship and other deals: Report
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BCCI is expected to generate a revenue of INR 800 crore from the IPL title and sponsorship deals, the highest income for the board since the inaugural edition in 2008. Recently, there was a change in the IPL title sponsor from Vivo to the Tata group for two years. As many as nine renowned brands have been named as sponsors for IPL 2022, including two new associate sponsors.