Adidas to become Indian cricket team's new kit sponsor: Report
Image Credit: circle of cricket
Adidas is set to become the new kit sponsor of the Indian cricket team. The leading sports apparel brand will have the Indian team kit sponsorship rights, which is currently held by Kewal Kiran Clothing Limited (KKCL), which is the parent company of Killer Jeans. According to a report in News18, BCCI wanted to have a brand as a kit sponsor which has some background in sports and Killer Jeans was not fulfilling the criteria.