Zomato slammed for its recycling awareness ad featuring Aditya Lakhia's Lagaan character Kachra, Netizens accuse brand of being casteist
Image Credit: twitter
Zomato's latest campaign 'Kachra' has received massive backlash from netizens for being insensitive. The ad which aimed at recycling waste got heavily slammed online for drawing a parallel between the term 'kachra' (waste) and the marginalised character Kachra in the Bollywood film Lagaan. The video also features Aditya Lakhia's Lagaan character kachra in it. Twitterati slammed the food delivery app and described them as 'casteist'.