Why is Mark Cuban's pharmaceutical start-up a 'lifesaver'?
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Billionaire Mark Cuban has received widespread praise this weekend for selling low-cost prescription medicines through his start-up 'Cost Plus Drug Company' launched earlier this year. Cuban started the Company with the tagline "No middlemen. No price games. Huge drug saving." The firm purchases large quantities of high-demand pharmaceuticals and sells them to customers for a 15% markup, which is far lower than rivals' prices.