TV subscription rates expected to rise by 5-8% in India
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TV subscription rates for consumers in India are predicted to increase by 5-8% due to a rise in bouquet rates by major broadcasters. Industry officials have identified Disney Star, Viacom18, Zee Entertainment, and Sony Pictures Networks India as the key players behind this hike. Earlier this year, these broadcasters had already raised their base bouquet rates by 10%, with Viacom18 leading with an over 25% increase.