Sylvester daCunha, advertising genius behind 'Amul Girl' passes away in Mumbai
Image Credit: india times
Sylvester daCunha, the man behind the 'Amul Girl' is no more. The latter reportedly passed away at a private hospital in Mumbai on Tuesday night. Sylvester daCunha, along with Usha Katrak and cartoonist Eustace Fernandes, launched the Amul campaign in 1966. Despite being a renowned account, the advertisements were formal and kept to the straightforward objective of selling butter.