Smaller cities account for 60% of Apple's sales in India
Image Credit: economic times
Over 60% of Apple's sales in India—particularly iPhones—now come from smaller tier-2 and tier-3 cities, per The Economic Times. Earlier, tier-1 cities accounted for 65-70% of sales. This change began during the COVID-19 pandemic when people moved back to their hometowns and "good" smartphones became essential for remote work. Over nine million iPhones are expected sold in India in 2023, with most of these sales coming outside Delhi, Mumbai, Kolkata, Bengaluru, Chennai, Hyderabad, Ahmedabad, and Pune.