Shah Rukh Khan unlikely to renew BYJU’S’ endorsement contract

Bollywood superstar Shah Rukh Khan, reportedly, is not going to renew his endorsement contract with BYJU’S, which adds to the discomfort of the edtech giant that is staggering with multiple challenges currently. The contract period which started in 2017, is supposedly going to end this September. According to an Economic Times report, BYJU’S would pay an annual fee of nearly INR 4 Cr to the superstar as per the contract.