IPL 2023 hit 449 Million overall viewership, including 120 Mn connected viewers, says Viacom18 CEO Anil Jayaraj
Image Credit: Twitter
Viacom18 CEO Anil Jayaraj revealed that the 2023 edition of the Indian Premier League (IPL) garnered a record-breaking 449 million viewers overall, including 120 million connected TV consumers. He also added that artificial intelligence and digital technology will drive the future for sports broadcasting in India.