India's OTT market projected to hit $7 billion in 2027
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India's over-the-top (OTT) streaming video market is set to hit $7 billion in 2027, according to a report by Media Partners Asia (MPA). The report suggests that local players with deep pockets and global giants will drive the growth as they fight for the lion's share of the industry. Among the domestic players, Viacom18 and SonyLiv will be serious contenders.