Consumer body slaps Rs 10 Lakh penalty on Sensodyne's misleading advertisements
Image Credit: Sensodyne)
The Central Consumer Protection Authority (CCPA) said on Tuesday it has imposed Rs 10 lakh penalty and ordered discontinuation of advertisement of Sensodyne products which make the claims "Recommended by dentists worldwide" and "World's No.1 sensitivity toothpaste". The consumer body has termed these claims made in Sensodyne products as misleading.