BYJU’s suspends its three-year deal with football icon Lionel Messi as global brand ambassador amid cash crunch: Reports
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Embattled edtech major Byju's has reportedly suspended its three-year deal with football icon Lionel Messi as a global brand ambassador. The company signed Messi as the brand ambassador for its social impact arm 'Education For All' in 2022. According to reports, facing a severe cash crunch, the company has now put the deal on hold and is "deliberating whether to terminate the contract prematurely or explore options for revival".