Ad body ASCI logged over 2,700 influencer-related plaints since 2021
Image Credit: brandequity
Cracking its whip on influencer violations, the Advertising Standards Council of India (ASCI) has processed 2,767 complaints since promulgating influencer guidelines in 2021. The violations were registered against brands and influencers for not disclosing material connections. Of these, 1,592 were logged in the financial year 2021-22 (FY22), while the remaining 1,175 plaints were registered between April 2022 and December 2022.