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Kanye West’s $246 Million deal terminated by Adidas over his anti-semitic comments

Shortpedia
Content Team
Image Credit: PTI

Sports brand Adidas has terminated its partnership with rapper Kanye West over his anti-Semitic comments in a move it estimates will impact its bottom line by up to $246 million this year alone, Variety reports, quoting a company statement released on Tuesday. The sneaker brand, referring to West by his 'Ye' pseudonym, said in the statement: Adidas does not tolerate anti-Semitism and any other sort of hate speech.


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