Founder Alia Bhatt plans to take Ed-a-Mamma to UAE, Europe next year
Image Credit: fashionnetwork
Actor Alia Bhatt plans to expand her fashion direct-to-consumer (D2C) startup Ed-a-Mamma's business to the United Arab Emirates and Europe next year. Bhatt said Ed-a-Mamma is her first business venture, focusing on eco-friendly children's apparel at a reasonable cost. The company started in October 2020, after Bhatt discovered a lack of a world-class, home-grown brand with sustainable clothing options for kids in the market.