You are more inventive when solving someone else's problems than when solving your own. To comprehend this, we must examine the construal level theory of psychological distance. The concept of self is more personal to you than it is to others. Others are psychologically estranged from you. As a result, thinking for others improves problem-solving and even reduces personal/emotional barriers to creativity.
This was back when the couple was attempting to get the film made in Hollywood with only one puppet.
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