Beetroots are a multipurpose vegetable that not only adds flavor to salads and other foods but also acts as a natural food colorant. Betanin, a red pigment found in beetroots, is a popular food coloring that may be used to lend rich color to a number of meals, including tomato sauces, desserts, ice cream, and more. Betanin not only provides a natural, healthy alternative to artificial food coloring, but it also imparts a distinct flavor to the meal in which it is employed.