Hypnotherapists are sought after for a variety of reasons. These include seeking help for overcoming fears and phobias, losing weight, dealing with negative and traumatising memories, insomnia, and quitting smoking. It has even been discovered that hypnotherapy can help labouring mothers by reducing pain during childbirth. More parents of ADHD children are discovering that hypnotherapy has a positive, drug-free effect on their children. "Hypnotherapy allows the child to gain a sense of control, increase self-esteem and competence, and reduce stress," according to the British journal Paediatrics Child Health.