Zomato pulls out of 225 small cities after underwhelming returns
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Riders for delivery platforms Zomato, Swiggy, Blinkit and Big Basket have become increasingly common on roads across India's metros. But at the same time people in smaller cities are yet to order in food at the same rate as people living the fast-paced life in Mumbai, Bengaluru or Delhi. This has forced food delivery giant Zomato to exit from 225 small cities.