With eye on Tier 2, Tier 3 cities, Flipkart adds Tamil, Telugu and Kannada to its platform
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In a bid to expand its reach in Tier 2 and Tier 3 cities, ecommerce giant Flipkart, on Wednesday, announced that it has launched three new local languages onto its platform, which includes Tamil, Telugu and Kannada, besides Hindi and English. 58% of our user base comes from Tier 2 cities and beyond, says Flipkart. Myntra records a spike of 86% in the number of customers from Tier 2 and Tier 3 cities