To target small business owners, TrueCaller steps into Credit Market
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TrueCaller is reportedly testing out financial service products. The company is planning to begin offering the service to its 140 million users in India from next year's beginning. The pilot programme targets small businesses to provide credits to them. According to the Truecaller CEO, in 3- years the revenue from subscriptions, advertising and fintech will be equal in size of TrueCaller. The market has huge potential.