Social Commerce in India could touch $7bn by 2025: RedSeer
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Social commerce in the country is poised to touch up to USD 7 billion (around Rs 51,703 cr) in GMV by 2025 as the number of online shoppers - especially from tier II cities and beyond - continues to rise, a report by RedSeer Consulting said on Tuesday. Social commerce refers to e-commerce transactions where buyers and sellers have more direct connection with each other before concluding a purchase.